Marketing Communications

Working closely with clients, Peta develops copy that conveys the message, tone, and call-to-action needed for specific audiences. She has worked with clients in developing strategic marketing content and then created the copy for various marketing mediums. Her editorial experience lends itself in developing marketing copy that requires interviewing, research, and the capacity to engage, particularly when dealing with topics that have a strong human-interest aspect. Whether editing existing copy or starting from scratch, Peta’s track record reveals a team player, who is committed to seeing assignments through from conception to completion, and is adept at prioritizing and working independently.

Client List (partial): Adobe, Blast Deflectors, Inc., Clinical Neurosciences Center, Jewish Family Service, Grand America Hotel, McCann Erickson Agency, Orbitz.com, Salt Lake Convention & Visitors Bureau, the University of Utah, University of Utah Health Sciences, University of Utah Community Clinics, University of Utah College of Nursing, Winder Farms.

Annual Reports

Navigating the Reactionary World of Molecules
Two Aztec gods watch over Dale Poulter’s desk as he taps away on his keyboard. Their names, Coyolxauhqui and Tlaloc, are as syllable-ridden and mysterious as the words that describe Poulter’s research in isoprenoid biosynthetic pathways. University of Utah Annual Report on Research

U of U Doctor Oversees the First EXIT Procedure in Utah
As lead surgeon Jan Byrne, M.D., gently passed the 6-1/2 pound newborn girl through the window connecting the University of Utah Hospital’s Labor and Delivery operating room to the Newborn Intensive Care Unit, she smiled beneath her surgical mask; “We pulled it off,” she thought, both relieved and triumphant. Check back soon for a link to this piece.

Convergence, Clinical Neurosciences Center Report to the Community
A comprehensive piece encompassing people and department profiles, research, and columns from department chairs. All but the first article was researched and written by Peta. View a sample of this piece

Newsletters

Pulse
Peta is a regular contributor to Pulse, a University of Utah Health Sciences monthly newsletter. Her work in this issue includes: “Women’s Health, A Cardiologist’s Determination To Cure the Troubled Heart,” “Off the Clock,” “PICC Team Always On the Run,” “Cooks Fire It Up,” and “Getting A Charge Out of Recycling.” Read Pulse Newsletter

Life & Health
Peta is a regular contributor to this University Health Care, Community Clinics quarterly newsletter. Read “5 for Life” and Colonoscopies, for Her, For Him

Brochures

Campaign for the University of Utah College of Nursing
This 18-page booklet-like brochure was used in conjunction with a video to raise funds for the college. Committee-reviewed notes of what the college’s needs were and how these funds would be used, provided the springboard into developing this copy. View a sample of this piece

Jewish Family Service
This five-brochure marketing effort targeted parents, seniors, volunteers, and those needing assistance and counseling. The simple and reassuring tone educated the audience and prompted them to take action. Copy evolved from collaborative meetings. View a sample of this piece

Cardiovascular Center
This multiple-piece marketing kit targeted physicians and was an opportunity to educate them on the center’s strengths while addressing misconceptions or concerns. This multi-month project required in-depth interviewing resulting in a strategic profile of strengths and weaknesses and perceptions. From this, copy was developed for this piece. Link to come, as this is currently in production.

Clips for other types of marketing materials can be provided on request.