Marketing Communications

Working closely with clients, Peta develops copy that conveys the message, tone, and call-to-action needed for specific audiences. She has worked with clients in developing strategic marketing content and then created the copy for various marketing mediums. Her editorial experience lends itself in developing marketing copy that requires interviewing, research, and the capacity to engage, particularly when dealing with topics that have a strong human-interest aspect. Whether editing existing copy or starting from scratch, Peta’s track record reveals a team player, who is committed to seeing assignments through from conception to completion, and is adept at prioritizing and working independently.

Client List (partial): Adobe, Blast Deflectors, Inc., Clinical Neurosciences Center, Jewish Family Service, Grand America Hotel, McCann Erickson Agency, Orbitz.com, Salt Lake Convention & Visitors Bureau, the University of Utah, University of Utah Health Sciences, University of Utah Community Clinics, University of Utah College of Nursing, Winder Farms.

Annual Reports

Navigating the Reactionary World of Molecules
Two Aztec gods watch over Dale Poulter’s desk as he taps away on his keyboard. Their names, Coyolxauhqui and Tlaloc, are as syllable-ridden and mysterious as the words that describe Poulter’s research in isoprenoid biosynthetic pathways. University of Utah Annual Report on Research

University of Utah 2010 Annual Report: Experts Work to Heal Physical and Emotional Scars of Young Burn Patient
“It was less than a split second,” says Nicole Kelsch. “It was that fast, and our whole lives changed.” Kelsch is referring to the moment when her husband turned to throw something away, and their 14-month-old son, Logan, pulled on a cord connected to a deep fryer, splattering hot oil on his tiny body. View this piece

Convergence, Clinical Neurosciences Center Report to the Community
A comprehensive piece encompassing people and department profiles, research, and columns from department chairs. All but the first article was researched and written by Peta. View a sample of this piece

Newsletters

Pulse
Peta is a regular contributor to Pulse, a University of Utah Health Sciences monthly newsletter. Her work in this issue includes: “Women’s Health, A Cardiologist’s Determination To Cure the Troubled Heart,” “Off the Clock,” “PICC Team Always On the Run,” “Cooks Fire It Up,” and “Getting A Charge Out of Recycling.” Read Pulse Newsletter

Life & Health
Peta is a regular contributor to this University Health Care, Community Clinics quarterly newsletter. Read “5 for Life” and Colonoscopies, for Her, For Him

Brochures

Campaign for the University of Utah College of Nursing
This 18-page booklet-like brochure was used in conjunction with a video to raise funds for the college. Committee-reviewed notes of what the college’s needs were and how these funds would be used, provided the springboard into developing this copy. View a sample of this piece

Jewish Family Service
This five-brochure marketing effort targeted parents, seniors, volunteers, and those needing assistance and counseling. The simple and reassuring tone educated the audience and prompted them to take action. Copy evolved from collaborative meetings. View a sample of this piece

The Russell Consulting Group
Targeting health care and higher education professionals, the Cultural Competence and Mutual Respect provided initial contact for potential clients/customers. The development of this piece led to the development and a rewrite of the company’s website. View a sample of this piece

Clips for other types of marketing materials can be provided on request.